On November 29, 2023, Toyota Motor Corporation (Toyota) announced the re-introduction of the Land Cruiser “70” in Japan.
Launched originally as the Toyota BJ in 1951, the Land Cruiser series boasts an extensive history covering 72 years. In its initial introduction, it accomplished the extraordinary feat of being the inaugural vehicle to scale the sixth station of Mount Fuji. Subsequently, the Land Cruiser has consistently carried out its mission of delivering safety and security in remote areas only accessible by this iconic vehicle.
Crafted and perfected based on practical usage scenarios from global customers, it provides durability, reliability and off-road capabilities, enabling individuals to explore diverse terrains and return safely.
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